Run a search using a certain keyword or phrase and you will see that you literally get millions of results. Unless your website is at the top of the search results, the expense that you invest into the website is an overall waste of money, so it is essential to optimize your website by using search engine optimization techniques.

First, choose the right keywords or phrases that best describe your service or product. The more sites competing for keywords mean that it will be harder to get your website to the top of the search from millions of results. Use specifically focused keyword relating to the website that directly relate to the target market, target the same keywords, and optimize keywords that people are most likely to use. The average search phrase is three to five related words, so make sure to optimize each page of your site with different phases related to the topic.

Second, chose your URL and title tag with care by use your keywords in the title and URL. You are assured added success if you incorporate the keywords in the name of your page and include the keywords at the front of your URL address. It is difficult to balance professionalism and keyword usage, because you do not want to keyword stuff, which can have a negative impact on reliability.

Thirdly, is the use of HTML tags and the need to be aware of keyword density. Proper use of HTML tags will affect the feasibility of the keywords used. To make things more difficult, you need to use enough keywords in your website without making it sound silly. A feasible way to add key words to a site is to write articles that are pertinent to the page and bring value to the customer and your website.

Finally is the use of back links: the assumption being that the more back links you have results in more activity to your website. This entails collaborating with companies that sell related products or services such as linking with a chocolate company if you sell greeting cards.

Ultimately, the goal of properly using search engine optimization techniques is to get as many people as possible to view your website. By learning to use the tools available, you will create a viable website and make your investment work for you.

Schools are listed in alphabetical order by state then city.

The Art Institute of Pittsburgh - Online Division

[Online]

Develop your creative potential through The Art Institute of Pittsburgh Online Division where we give you the freedom to decide when and where to attend class. Because you're always on the go, we offer education to go wherever you connect to the Internet. While we meet the demands of your busy lifestyle, our online degree and diploma programs go even further by embracing the standards of excellence long held by The Art Institute of Pittsburgh and The Art Institutes system of schools backed by an over 85-year commitment to academic excellence. Learn from the leader in online creative arts education.
Programs:
  Graphic Design - Associate of Science Degree
  Graphic Design - Bachelor of Science Degree
  Interactive Media Design
  Interactive Media Design - Associate of Science Degree
  Interactive Media Design - Bachelor of Science Degree
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Everest University Online

[Online]

Advance your career (or start a new one) without interrupting your life. At Everest University Online, you’ll get the tools to prepare for a better future. Earn your Associate’s, Bachelor’s, or Master’s degree in fields such as Business and Criminal Justice. Take classes at the times and places you choose, balance the demands of family and a career, and get personalized, one-on-one attention from expert instructors in your field of study.
Programs:
Computer Information Science Web Design
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Kaplan University

[Online]

Earn your degree, advance your career, and achieve your goals with an online degree or certificate from Kaplan University. And do it all without missing a day of work. Kaplan University offers accredited online degree programs in Business, Criminal Justice, Technology and Design, and Paralegal Studies. Kaplan also offers Continuing Education, allowing working professionals to earn certificates in Forensic Nursing, Legal Nurse Consulting, Life Care Planning, and Financial Planning.
Programs:
Internet and Website Development Certificate
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Westwood College

[Online]

Think you don't have time to earn the respected degree you need? Think again. Westwood College's online program gives you the flexibility to study at the times and places you choose. You'll also get the opportunity to interact with your instructors and fellow students in real time. Degree programs offered include business, criminal justice, design and technology.
Programs:
  E-Business Management
  Graphic Design and Multimedia
  Visual Communications
  Web Design & Multimedia
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Westwood College's online campus is not currently accepting Texas residents for its programs. If you are a Texas resident interested in attending Westwood College and taking some courses online, please select one of our campuses in Dallas, Fort Worth or Houston.